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Overview

Self-hosted SendyKit uses two core editions:
  • Standard
  • Pro
Both are perpetual licenses. The difference is not subscription vs non-subscription. The difference is feature depth and site entitlement.

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Standard vs Pro

FeatureStandardPro
REST API✅✅
CLI✅✅
Analytics intelligence✅✅
Health Doctor✅✅
SMTP overlay✅✅
Audit trail✅✅
Visual editor✅✅
AI authoring—✅
Sequences & funnels—✅
Automations—✅
Priority support—✅
Site limit1 site3 sites

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Upgrade lanes

Self-hosted pricing is organized by included future major upgrades:

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Standard

  • Current + 1 — $349
  • Current + 3 — $649
  • Current + 5 — $999
  • Sovereign Infinite — $2,999

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Pro

  • Current + 1 — $699
  • Current + 3 — $1,299
  • Current + 5 — $1,999
  • Sovereign Infinite — $5,999

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How to choose

Choose Standard when:
  • you want the exoskeleton layer on one install
  • you do not need advanced AI/automation features yet
  • you want the lowest entry point
Choose Pro when:
  • you already know you want deeper operator automation
  • you run multiple installs
  • AI authoring and advanced orchestration matter now
Choose Sovereign Infinite when:
  • you want the permanent top-tier hedge
  • you expect SendyKit to stay in your operating model long-term

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Rule of thumb

For most serious self-hosted buyers, Current + 3 is the practical center of gravity.